Artificial Intelligence is no longer just an advantage—it is essential for staying competitive in performance marketing. AI-powered tools are now deeply integrated across all major paid advertising platforms including Meta, Google, LinkedIn, and Pinterest, driving unparalleled efficiency, personalisation, and performance.

Google’s Search Generative Experience (SGE) is transforming search results with AI-generated answers, reshaping SEO and paid search dynamics. This guide explores SGE’s impact, the changes marketers must prepare for, and how to optimize content and ads to remain effective in Google’s evolving AI-driven landscape.

Meta is automating ad creation, targeting and optimisation by 2026 – powered by AI. This guide breaks down what’s coming, how it works, and what marketers, agencies and brands must do now to stay in control.

Learn how to use Meta’s AI and real-time data to build dynamic audiences, personalise creative, and drive stronger ad performance.