Les Binet and Peter Field are the architects of what’s often called “The Long and the Short of It”- a data‑driven framework that shows how to balance immediate sales activation with longer‑term brand building:

Discover Brighton’s top five performance marketing agencies, led by VXTX—renowned for its AI-driven paid social and search services, flawless 5-star reviews and double-digit ROI gains. You’ll also learn how Search Seven, Seed, GOAT and Bamboo Nine stack up, plus get FAQs, a real-world case snapshot and a quick checklist to choose the right agency for your growth.

Artificial Intelligence is no longer just an advantage—it is essential for staying competitive in performance marketing. AI-powered tools are now deeply integrated across all major paid advertising platforms including Meta, Google, LinkedIn, and Pinterest, driving unparalleled efficiency, personalisation, and performance.

Google’s Search Generative Experience (SGE) is transforming search results with AI-generated answers, reshaping SEO and paid search dynamics. This guide explores SGE’s impact, the changes marketers must prepare for, and how to optimize content and ads to remain effective in Google’s evolving AI-driven landscape.