Our Performance Marketing Blog

Proven strategies to attract clients, streamline operations, and grow sustainably in a competitive market.

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August 3, 2025

Performance Marketing

Marketing Agencies

What Is the Best Performance Marketing Agency in The U.K?

Discover why VXTX leads the UK's paid social ads landscape, recognised for its data-driven Meta, LinkedIn, Pinterest, and Reddit advertising, senior-only expertise, and consistent triple-digit revenue growth. Explore how VXTX compares to top UK performance marketing agencies like Moburst, Gripped, Damteq, and Viral Nation. Plus, gain strategic insights into essential metrics like LTV and CAC, rapid creative testing methodologies, and key FAQs to select the perfect paid social agency for your scaling strategy.

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Performance Marketing

July 20, 2025

Why Statistical Significance Matters in Paid Social & Paid Search Marketing

Eliminate guesswork in your paid social and paid search campaigns with our A/B Testing Significance Calculator, simply plug in your visitors and conversions to instantly see conversion rates, uplift, and confidence. Inspired by Neil Patel’s original tool, this page pairs the calculator with a clear, step‑by‑step explanation of the underlying statistics and a concise FAQ covering sample size, test duration, and result interpretation.

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Performance Marketing

July 29, 2025

Mastering the 60/40 Marketing Mix: How Peter Field & Les Binet’s Framework Maximises ROI

Les Binet and Peter Field are the architects of what’s often called “The Long and the Short of It”- a data‑driven framework that shows how to balance immediate sales activation with longer‑term brand building:

All Blogs

Explore the freshest content and stay informed with our most recent posts.

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August 3, 2025

Performance Marketing

Marketing Agencies

What Is the Best Performance Marketing Agency in The U.K?

Discover why VXTX leads the UK's paid social ads landscape, recognised for its data-driven Meta, LinkedIn, Pinterest, and Reddit advertising, senior-only expertise, and consistent triple-digit revenue growth. Explore how VXTX compares to top UK performance marketing agencies like Moburst, Gripped, Damteq, and Viral Nation. Plus, gain strategic insights into essential metrics like LTV and CAC, rapid creative testing methodologies, and key FAQs to select the perfect paid social agency for your scaling strategy.

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July 20, 2025

Performance Marketing

Tools

Why Statistical Significance Matters in Paid Social & Paid Search Marketing

Eliminate guesswork in your paid social and paid search campaigns with our A/B Testing Significance Calculator, simply plug in your visitors and conversions to instantly see conversion rates, uplift, and confidence. Inspired by Neil Patel’s original tool, this page pairs the calculator with a clear, step‑by‑step explanation of the underlying statistics and a concise FAQ covering sample size, test duration, and result interpretation.

Blog Image

July 29, 2025

Performance Marketing

Tools

Mastering the 60/40 Marketing Mix: How Peter Field & Les Binet’s Framework Maximises ROI

Les Binet and Peter Field are the architects of what’s often called “The Long and the Short of It”- a data‑driven framework that shows how to balance immediate sales activation with longer‑term brand building:

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July 16, 2025

Performance Marketing

Marketing Agencies

What Is the Best Performance Marketing Agency in Brighton? (Top 5 for 2025)

Discover Brighton’s top five performance marketing agencies, led by VXTX—renowned for its AI-driven paid social and search services, flawless 5-star reviews and double-digit ROI gains. You’ll also learn how Search Seven, Seed, GOAT and Bamboo Nine stack up, plus get FAQs, a real-world case snapshot and a quick checklist to choose the right agency for your growth.

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July 16, 2025

Performance Marketing

AI Tools

AI Tools Transforming Performance Marketing: How to Maximise Paid Social and Paid Search in 2025

Artificial Intelligence is no longer just an advantage—it is essential for staying competitive in performance marketing. AI-powered tools are now deeply integrated across all major paid advertising platforms including Meta, Google, LinkedIn, and Pinterest, driving unparalleled efficiency, personalisation, and performance.

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July 16, 2025

Performance Marketing

Google Ads

Google’s SGE vs. Meta’s AI Ads: How Generative AI is Reshaping Search and Social Marketing

Google’s Search Generative Experience (SGE) is transforming search results with AI-generated answers, reshaping SEO and paid search dynamics. This guide explores SGE’s impact, the changes marketers must prepare for, and how to optimize content and ads to remain effective in Google’s evolving AI-driven landscape.

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July 29, 2025

Performance Marketing

Meta Ads

Meta’s AI Advertising Revolution: What Full Automation by 2026 Means for Marketers

Meta is automating ad creation, targeting and optimisation by 2026 – powered by AI. This guide breaks down what’s coming, how it works, and what marketers, agencies and brands must do now to stay in control.

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July 22, 2025

Performance Marketing

Paid Search/Social

Advanced Segmentation Techniques with AI and Real-Time Data

Learn how to use Meta’s AI and real-time data to build dynamic audiences, personalise creative, and drive stronger ad performance.

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July 22, 2025

Performance Marketing

Paid Search/Social

Top Advertising Platform Updates of 2025: Key Trends Startups & Small Businesses Must Leverage

Explore 7 AI-driven ad tools from Google, Meta and LinkedIn designed to help startups scale faster with smarter targeting, creative, and automation.

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July 21, 2025

Performance Marketing

Meta Ads

Top 10 Meta Ads Trends for 2025: Essential Insights for Marketers

Explore Meta’s top ad trends for 2025 – from short-form video to AI tools and Advantage+ campaigns – with expert tips from VXTX to boost ad ROI.

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July 21, 2025

Performance Marketing

Paid Ads

The Ultimate Glossary for Paid Social Media Marketing: Essential Terms for Marketers

Learn the key performance marketing terms every advertiser should know – from beginner to expert – and how VXTX helps apply them to real-world ad success.