Last updated: May 2025

1. Introduction

VXTX Performance Marketing Ltd ("VXTX", "we", "us") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, store, and protect your personal information when you use our website (www.vxtx.co.uk).

Company details: VXTX Performance Marketing Ltd
Registered Office: 4 Kingsmere, Brighton, BN1 6UW
Company Number: 15314319

2. Data We Collect

We may collect the following personal data:

• Name, email address, phone number, IP address
• Usage data (analytics)
• Communication preferences and interactions

Data is collected via contact forms, website cookies, analytics software, and scheduling software (Calendly).

3. How We Use Your Data

We use your personal data solely for:

• Marketing purposes (email newsletters, promotions)
• Analytics (improving our website and services)
• Communication (responding to enquiries, managing appointments)

We never sell your personal data.

4. Third Parties

Your data may be shared securely with:

• Google Analytics 4 (GA4) - website performance analytics
• Google Ads - marketing and advertising purposes
• Looker Studio - reporting and analytics
• Calendly - scheduling meetings and calls

These third-party providers have their own privacy policies, which we recommend you review.

5. Cookies Policy

Our website uses cookies primarily to:

• Improve user experience (navigation, user preferences)
• Analyse website performance and visitor interactions (analytics)
• Optimise advertising efforts (retargeting, ad performance)

We use a cookie consent banner allowing you to manage or withdraw consent to cookie use at any time. If you refuse cookies, some site functionality may be limited.

6. Data Security and Storage

Your personal data is securely stored within the Webflow CRM platform. We implement robust measures to protect your data against unauthorised access or disclosure. Data is retained for 18 months, after which it is securely deleted.

7. Your Data Protection Rights

Under GDPR, you have rights including:

• Right of Access: Request copies of your personal data.
• Right to Rectification: Correct any inaccuracies or complete incomplete data.
• Right to Erasure: Request deletion of your data in certain circumstances.
• Right to Restrict Processing: Limit how your data is used.
• Right to Object: Object to processing of your data for direct marketing purposes.
• Right to Data Portability: Transfer your data to another organisation or yourself in certain circumstances.

To exercise these rights, please contact us using the details below. We aim to respond promptly, usually within one month.

8. International Data Transfers

We do not transfer or store your personal data outside the UK or EEA.

9. Marketing Communications

We only send marketing communications if you explicitly opt-in. You may easily opt-out at any time using the unsubscribe link in our emails or by contacting us directly.

10. Age and Consent

Our services are not directed towards individuals under the age of 18, and we do not knowingly collect personal data from minors.

11. Contact Information

For any privacy-related questions, data access requests, or concerns, please contact:

Jake Vita (Data Protection Officer)
VXTX Performance Marketing Ltd
Email: jake@vxtx.co.uk
Registered Office: 4 Kingsmere, Brighton, BN1 6UW

12. Changes to This Policy

This privacy policy may be updated periodically. Any changes will be posted on this page, and significant updates will be communicated directly to you where appropriate.