What is Paid Search Advertising?

Paid Search advertising, also known as Pay-Per-Click (PPC), strategically places your ads on search engine results pages (SERPs) such as Google and Bing. By targeting specific keywords relevant to your products or services, Paid Search connects your brand directly with users actively searching for what you offer, driving high-intent traffic and measurable results.

Platforms we work with:

5,000+

Successful Campaigns

The Benefits of Paid Search Advertising.

Immediate Visibility & Traffic

Show up precisely when your audience searches

Paid Search immediately increases your visibility, placing your ads directly in front of active searchers, resulting in instant website traffic and improved lead generation.

High-Quality Leads

Attract users ready to convert

Reach potential customers at the exact moment they're searching for your products or services, delivering highly targeted and qualified leads more likely to convert into sales or signups.

Cost-Effective Advertising

Maximise budget efficiency

Pay only for clicks, not impressions, allowing full budget control and optimising spending through performance-driven strategies. This ensures each pound is spent effectively on generating measurable outcomes.

Actionable Data Insights

Clear, actionable performance metrics

Gain precise insights into campaign performance through detailed analytics and reporting, enabling continuous optimisation for maximum ROI and ongoing performance improvements.

Our Paid Search Services

Paid Search campaigns need more than generic keywords and basic ads. They demand continuous optimisation, rigorous keyword refinement, and ongoing strategic testing to stay relevant, competitive, and consistently profitable.

Advanced Keyword Research

We dive deep into your market, analysing keywords for volume, intent, and competition. By mapping precise search terms, we maximise your visibility with highly relevant traffic primed for conversion, ensuring every click aligns with your business objectives.

Data-Backed Ad Testing

Through continuous A/B and multivariate testing, VXTX rigorously refines your ad copy and extensions. Leveraging statistically significant changes and performance analytics, we pinpoint exactly what resonates best with your audience to improve click-through rates, lower CPC, and maximise ROI.

Strategic Budget Management

Optimise every pound spent with VXTX’s sophisticated budget management approach. Our advanced bid strategies, focused on CPA, ROAS, and incrementality; allocate resources efficiently across campaigns, ensuring maximum returns with minimal waste.

Landing Page Optimisation

We comprehensively audit and optimise your landing pages for performance. Using rigorous CRO techniques, including heatmaps, user session recordings, and targeted A/B testing—we eliminate friction, enhance user experience, and substantially increase conversion rates.

Competitor Analysis & Benchmarking

Stay ahead of your competition. VXTX continuously benchmarks your paid search campaigns against industry leaders, using advanced tools and analysis to reveal strategic opportunities for greater market share and enhanced competitive positioning.

Transparent Reporting

We provide crystal-clear, actionable insights via intuitive dashboards and comprehensive performance reports. With full transparency and honest communication, you always know exactly how your campaigns perform, why, and how we’ll continue to improve them.

Paid Search Platforms

Whilst not limited to these, we have found these yield the best results for our clients (subject to industry).

Expertly managed Google Ads campaigns designed to attract high-intent searches and qualified traffic. Through advanced keyword strategies, sophisticated bid management, and continuous A/B testing, we optimise every click to generate profitable conversions. Ideal for businesses seeking immediate, scalable results from targeted search queries.

Bing Ads deliver lower CPCs and targeted exposure to millions of professionals who rely on Bing daily at work. With strategic keyword optimisation, precise demographic targeting, and efficient spend management, we ensure cost-effective lead generation from high-quality audiences.

Paid Search Results

We could list 100 campaigns but here are some that you think you'd like.

1471% Increase in Conversions

Over the course of 4 months, we reshaped the very poorly performing Andrew Ryan Accounts in both IRE and the UK. Seeing reductions in CAC and Spend, as well as increases in Clicks, CTR, and Conversions.

Acquisition Reduction from £1000+ to £120

The clean up, management and implementation of new campaigns for sites that drove down costs, and raised conversion rates.

190% Reduction in Cost per Lead.

A 3 year contract with Alistair Fleming Design saw us lead paid, organic, and CRO campaigns to boost visibility and improve conversion rates across all channels.

72% Increase in Qualified Leads

SHP Health needed to improve their Physiotherapy positioning geographically in the market - so we built out dedicated SKAG campaigns for conditions, targeting tight geographic locations - which saw an immediate increase in qualified leads due to higher search intent.

Want Results Like These?

Frequently Asked Questions

Here, you'll find answers to common questions about paid search services. If you have more questions, feel free to reach out!