What is Paid Social Advertising?

Paid Social utilises powerful social media platforms; including Instagram, TikTok, LinkedIn, and more, to deliver precisely targeted advertising directly to your ideal audience.

By creating and optimising bespoke content for each platform, Paid Social campaigns effectively engage specific customer segments, driving tangible business outcomes. Leveraging advanced retargeting capabilities, these campaigns also re-engage high-intent users across multiple touchpoints, ensuring your message resonates wherever your audience spends time online.

Platforms we work with:

10,000+

Successful Campaigns Completed

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The Benefits of Paid Social Advertising.

Precision Audience Targeting

Connect with your ideal customers.

Leverage detailed behavioural and predictive data to precisely reach your most valuable audiences. Paid social allows pinpoint accuracy in targeting demographics, interests, purchasing behaviours, and lookalike audiences, significantly increasing relevance, engagement, and conversion rates.

Enhanced Brand Awareness

Amplify visibility where audiences engage most.

Boost brand recognition and recall by placing compelling, carefully tested creative in front of highly-engaged users. Our data-informed creative strategies build meaningful brand connections that drive sustained engagement and loyalty.

Measurable & Scalable Growth

Transparent results, scalable success.

Clearly measure your investment’s effectiveness through comprehensive reporting, real-time analytics, and multi-touch attribution. VXTX’s data-driven approach ensures every marketing pound contributes directly to scalable, profitable growth.

Continuous Optimisation

Always learning, always improving.

Rapid creative testing and ongoing optimisation ensure your campaigns constantly evolve for peak performance. Using rigorous multivariate and A/B testing, we continuously refine your campaigns to maximise efficiency, improve ROI, and minimise wasted spend.

Our Paid Social Services

Paid Ads no longer rely on some "ok" creative and some broad targeting - they need a meticulous approach month-on-month that keeps them fresh, relevant, converting efficiently.

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Data-Driven Creative Testing

We rigorously test every creative element, using statistically significant A/B and multivariate methods to pinpoint high-performing ads. By continuously optimising your creative strategy with real data, we significantly lift engagement, reduce costs, and consistently improve your return on ad spend (ROAS).

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Tailored Campaigns

We never deploy generic templates. Every campaign is strategically built from deep audience insights, rigorous competitor analysis, and your unique business goals. This meticulous approach ensures precise targeting and personalised messaging, directly resonating with your ideal customers.

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Senior-Only Expertise

Your campaigns are managed exclusively by senior-level performance marketers—no juniors, no learning curves. With extensive industry experience, our expert-only team consistently delivers high-quality execution, strategic insight, and performance reliability.

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Channel Maximisation

We specialise in maximising performance across all relevant social channels, including Meta, LinkedIn, Pinterest, Reddit, and TikTok. Using advanced attribution modelling, predictive segmentation, and cross-channel synchronisation, we ensure each platform contributes clearly and effectively to your overarching growth objectives.

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Highly-Efficient Spend

Our precise, data-backed methodologies reduce wasted budget and maximise marketing efficiency. Through predictive analytics, incrementality testing, and audience optimisation, every pound spent generates measurable, profitable outcomes—delivering exceptional value and consistent growth.

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Transparent Reporting

We provide crystal-clear, actionable insights via intuitive dashboards and comprehensive performance reports. With full transparency and honest communication, you always know exactly how your campaigns perform, why, and how we’ll continue to improve them.

Using The Right Social Platform is Key.

Whilst not limited to these, we have found these yield the best results for our clients (subject to industry).

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Leverage advanced audience segmentation, behavioural and predictive analytics, and multivariate creative testing. Ideal for e-commerce brands looking to boost direct sales and lead generation clients seeking qualified enquiries. Proven track record with Meta’s Advantage+ and sophisticated remarketing to sustain high ROAS, lower CPA, and significantly improve customer lifetime value.

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Expertly tailored for B2B and high-value lead generation, our LinkedIn approach incorporates Account-Based Marketing (ABM) strategies, detailed firmographic and job-role targeting, and systematic A/B creative testing. This ensures optimal lead quality, reduced costs, and significantly improved conversion rates - perfect for clients looking to reach senior decision-makers.

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Specialising in visual-driven interest targeting, we help e-commerce clients capture purchase-ready audiences early in their buying journey. Our campaigns utilise extensive keyword and category research, creative optimisation, and retargeting tactics designed for high-intent consumer segments, enhancing product discovery and boosting sales.

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Harness Reddit’s highly engaged niche communities with tailored campaigns focusing on authenticity and relevance. We use community-based targeting, precise interest stacking, and deep behavioural insights to deliver cost-effective awareness and lead generation for specialised products, services, or communities.

Paid Social Campaign Results

We could list 100 campaigns but here are some that you think you'd like.

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135% Increase in Online Revenue with Meta Ads

Over 16 months, we launched hundreds of highly converting Meta Ads that drove high-value sales. CRO changes saw conversion rates improve by +45% quarter-on-quarter.

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Cost per Lead Reduction of 72% on Linkedin Ads

We implemted changes that raised CVR on the site, generated ads that converted at a lower CPL, and managed Google Ads for the portfolio of sites across the UK.

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400% Reduction in CPL via Paid Social Campaigns.

A 3 year contract with Alistair Fleming Design saw us lead paid, organic, and CRO campaigns to boost visibility and improve conversion rates across all channels.

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774% Increase in Ticket Purchases

Friday Night Lights wanted to boost their ticket sales, so we improved tracking, set new goals, and drove more sales with significant lift in website CVR and Ad-Generated Revenue.

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Frequently Asked Questions

Here, you'll find answers to common questions about paid social services. If you have more questions, feel free to reach out!

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How quickly will I see results from paid social campaigns?

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What platforms should my brand advertise on?

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Can paid social help with lead generation?

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How do you measure campaign success?

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What is the difference between paid social and organic social?

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How much budget should I allocate to paid social advertising?

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