Paid Social utilises powerful social media platforms; including Instagram, TikTok, LinkedIn, and more, to deliver precisely targeted advertising directly to your ideal audience.
By creating and optimising bespoke content for each platform, Paid Social campaigns effectively engage specific customer segments, driving tangible business outcomes. Leveraging advanced retargeting capabilities, these campaigns also re-engage high-intent users across multiple touchpoints, ensuring your message resonates wherever your audience spends time online.
Connect with your ideal customers.
Leverage detailed behavioural and predictive data to precisely reach your most valuable audiences. Paid social allows pinpoint accuracy in targeting demographics, interests, purchasing behaviours, and lookalike audiences, significantly increasing relevance, engagement, and conversion rates.
Amplify visibility where audiences engage most.
Boost brand recognition and recall by placing compelling, carefully tested creative in front of highly-engaged users. Our data-informed creative strategies build meaningful brand connections that drive sustained engagement and loyalty.
Transparent results, scalable success.
Clearly measure your investment’s effectiveness through comprehensive reporting, real-time analytics, and multi-touch attribution. VXTX’s data-driven approach ensures every marketing pound contributes directly to scalable, profitable growth.
Always learning, always improving.
Rapid creative testing and ongoing optimisation ensure your campaigns constantly evolve for peak performance. Using rigorous multivariate and A/B testing, we continuously refine your campaigns to maximise efficiency, improve ROI, and minimise wasted spend.
Paid Ads no longer rely on some "ok" creative and some broad targeting - they need a meticulous approach month-on-month that keeps them fresh, relevant, converting efficiently.
Whilst not limited to these, we have found these yield the best results for our clients (subject to industry).
Leverage advanced audience segmentation, behavioural and predictive analytics, and multivariate creative testing. Ideal for e-commerce brands looking to boost direct sales and lead generation clients seeking qualified enquiries. Proven track record with Meta’s Advantage+ and sophisticated remarketing to sustain high ROAS, lower CPA, and significantly improve customer lifetime value.
Expertly tailored for B2B and high-value lead generation, our LinkedIn approach incorporates Account-Based Marketing (ABM) strategies, detailed firmographic and job-role targeting, and systematic A/B creative testing. This ensures optimal lead quality, reduced costs, and significantly improved conversion rates - perfect for clients looking to reach senior decision-makers.
Specialising in visual-driven interest targeting, we help e-commerce clients capture purchase-ready audiences early in their buying journey. Our campaigns utilise extensive keyword and category research, creative optimisation, and retargeting tactics designed for high-intent consumer segments, enhancing product discovery and boosting sales.
Harness Reddit’s highly engaged niche communities with tailored campaigns focusing on authenticity and relevance. We use community-based targeting, precise interest stacking, and deep behavioural insights to deliver cost-effective awareness and lead generation for specialised products, services, or communities.
We could list 100 campaigns but here are some that you think you'd like.
Over 16 months, we launched hundreds of highly converting Meta Ads that drove high-value sales. CRO changes saw conversion rates improve by +45% quarter-on-quarter.
We implemted changes that raised CVR on the site, generated ads that converted at a lower CPL, and managed Google Ads for the portfolio of sites across the UK.
A 3 year contract with Alistair Fleming Design saw us lead paid, organic, and CRO campaigns to boost visibility and improve conversion rates across all channels.
Friday Night Lights wanted to boost their ticket sales, so we improved tracking, set new goals, and drove more sales with significant lift in website CVR and Ad-Generated Revenue.
Here, you'll find answers to common questions about paid social services. If you have more questions, feel free to reach out!
Results typically become visible within days or weeks. However, significant growth and optimisation usually stabilise after one to three months, depending on campaign objectives, budget, and industry.
The ideal platforms depend on your target audience and objectives. VXTX evaluates your business goals, audience demographics, and performance metrics to recommend the most effective channels.
Absolutely. Paid social is highly effective for lead generation by precisely targeting relevant audiences and optimising creative content, ensuring quality leads at competitive costs.
We utilise comprehensive metrics including ROAS, cost per acquisition (CPA), click-through rate (CTR), and conversion rates, providing clear, measurable results aligned with your specific business objectives.
Paid social uses targeted advertising budgets to reach specific audience segments quickly, while organic social relies on natural content reach and engagement without paid promotion.
Budget allocation depends on your objectives, target audience size, and competitive landscape. VXTX helps determine an effective budget strategy tailored to achieve maximum impact and efficiency.