What is a performance marketing agency and how can it help my business grow?

A performance marketing agency like VXTX specialises in paid social and search, optimising every pound of ad spend for measurable ROI through data‑driven campaigns that drive revenue growth, quality leads and sustainable profit.

Why should startups and SMEs invest in performance marketing services?

Performance marketing ties every pound spent to sales, leads and ROI, enabling startups and SMEs to scale with enterprise expertise at lower cost. VXTX’s lean model and proven track record—£5 m+ leads generated, 150 % e‑commerce growth, 200 %+ CVR gains—delivers rapid, targeted growth.

How do I know if my business is ready for performance marketing?

If sales plateau, organic growth stalls, CPAs rise or SEO is slow, your business is primed for performance marketing. E‑commerce and lead‑gen brands aiming to scale or dominate their niche see fastest results with VXTX’s data‑driven campaigns.

What is Conversion Rate Optimisation (CRO) and why is it essential for my business?

CRO systematically enhances pages, forms and checkout flows to convert more visitors into customers. VXTX delivers double‑ to triple‑digit CVR increases—like a 30 % form‑conversion lift for Runway East in two months—boosting revenue without extra ad spend.

Do I retain ownership of my data and advertising accounts with VXTX?

Yes. You retain full ownership and control over all ad accounts, pixels and analytics; VXTX acts transparently as your authorised partner.

How quickly can I expect to see results from VXTX’s performance marketing efforts?

Early wins often appear on day one (e.g. Draaft’s initial sales boost). Campaigns typically fully optimise in 2–4 weeks; longer B2B cycles may take 1–3 months, as seen with a coworking client.

What industries or brands does VXTX specialise in?

We specialise in e‑commerce (C‑Monsta, Angry Pablo, Draaft), scale‑ups (Runway East), luxury/bespoke manufacturers (Alistair Fleming, Andrew Ryan) and high‑growth lead‑gen businesses.

What makes VXTX’s approach more cost-effective than larger agencies?

Our lean, remote team eliminates overhead, funding expert strategy not fancy offices. Customised plans focus on profitable channels—e.g. we cut C‑Monsta’s ad spend 50 % while doubling revenue in three months.

THE LEADING Performance Marketing AGENCY FOR PAID SOCIAL AND SEARCH

Driven by data. Verified with results. trusted by hundreds.

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"BLOWN AWAY BY THE RESULTS"

"Used the VXTX team to set up a new B2B lead generation campaign earlier this year and have been blown away by the results.

We previously used another performance marketing agency in Brighton who delivered pretty meagre results (2x ROAS) but VXTX took a different approach, setting up advanced tracking on our site, creating landing pages, advising on creative and managing the entire workflow.

It's been 3-months now and they've delivered 9x ROAS. We work in MarTech and it's unheard of to get this level of return. Usually you see around 1-2 ROAS but Jake and the team took their time, did their research and smashed it out the park.

Couldn't recommend them more!"

Andrew Richardson

Founder @ Leading Sports MarTech Platform

Performance Marketing Services

We believe in specialisation and doing a few things exceptionally well. We're not full stack or full service.

Learn more about our services

WHO ARE WE

Established 2022 in Brighton, VXTX is a leading U.K. performance marketing agency that scales brands fast, with flexible contracts.

DATA-DRIVEN RESULTS

Performance marketing made simple. We turn data into results.

About VXTX

PAID SOCIAL + SEARCH client Results

We could fill up a wall of results, and maybe we should - but in the meantime, here are some that earned us our 5 star reviews on Google.

135% Increase in Revenue

Over 16 months, we launched hundreds of highly converting Meta Ads that drove high-value sales. CRO changes saw conversion rates improve by +45% quarter-on-quarter.

Cost per Lead Reduction of 72%

Over 6 months we implemted changes that raised CVR on the site, generated ads that converted at a lower CPL, and managed Google Ads for the portfolio of sites across the UK.

£4.5m in Qualified Leads Generated

A 3 year contract with Alistair Fleming Design saw us lead paid, organic, and CRO campaigns to boost visibility and improve conversion rates across all channels.

774% Increase in Ticket Purchases

Friday Night Lights wanted to boost their ticket sales, so we improved tracking, set new goals, and drove more sales with significant lift in website CVR and Ad-Generated Revenue.

Want Results Like These?

Our Process

It's a very simple process - we learn about you, then we learn about your audience. Building tailored performance marketing campaigns that convert quickly.

1. Free 30 Minute Discovery Call

Our partnership begins with a free, no-obligation consultation where we discuss your current marketing strategies, business goals, and potential growth opportunities. This introductory call allows us to better understand your brand, identify areas for immediate improvement, and outline the path forward for measurable success.

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2. Set-up Your Tracking

Once aligned, we conduct an onboarding process, including audits of your current advertising accounts and tracking setups. We ensure proper implementation of analytics platforms like GA4 and GTM, configure advanced tracking and attribution, and refine audience targeting to create a solid foundation for impactful marketing campaigns.

3. Create Your Campaigns

With strategic insights in place, our team moves swiftly to develop compelling, data-driven ads tailored to the right audiences. We perform rigorous creative testing - including multivariate and A/B experiments - ensuring each campaign is optimised from the outset to deliver maximum engagement and conversions.

4. Management of Ads

Our commitment doesn’t stop at launch. We proactively manage your ad campaigns, continuously analysing performance data to fine-tune strategy, reduce costs, and increase your returns. Through advanced bid management, audience refinements, and regular optimisation cycles, we ensure sustained growth and consistent achievement of your business objectives.

5. Growth and CRO

Beyond ads, we continuously enhance your website’s conversion rate alongside your existing marketing plans and efforts; using CRO methods such as heatmapping, UX/UI audits, and funnel analysis. Coupled with agile growth-hacking tactics - rapid experimentation, referral programs, and incremental testing - we ensure sustained, scalable growth and long-term results.

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No strings attached.

Great things happen when innovation meets collaboration. At VXTX, we believe in partnering closely with ambitious founders like you to turn vision into reality. If you’re ready to accelerate your business growth and shape your brand’s future, let’s start the conversation today.